Are pool workouts the next big thing? Swimwear giant Speedo is working on it

When you think about a pool workout, you probably think “swimming.” 

Think again. 

Industry giant Speedo USA is trying to reposition its brand as the source of fitness inspiration and workouts, not just swimwear and swim-related accessories.

The newly launched Speedo Fit is making the case for...

via L.A. Times - Health http://ift.tt/2a1Ee8d